Culture

Seeing Pink: The Perception of Pink in Japanese Culture

Join us as we embark on a vibrant exploration of pink in Japan, where tradition meets innovation, and beauty intertwines with self-expression. Through this journey, we'll uncover the kaleidoscope o...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

This event commemorated the launch of the "iroha Nadeshiko Color Series," pink-colored versions of eight existing iroha products. In a society where the perception of pink is as a "girls color", we...

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which has long been shrouded in taboo, creating a more op...