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At iroha, we believe that indulging in pleasure is completely normal and isn't something to be embarrassed about, that self-pleasure is part of self-care, and we want to encourage and create an environment in which everyone can freely explore their sexuality.

To achieve our goal, iroha strives to create products that allow self-pleasure, sex, and sexuality to be embraced as a normal part of life by everyone, everywhere. 
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About iroha investigates

iroha investigates is a project where iroha takes a closer look at different aspects and topics related to sex and sexuality, and provides a space for conversations to happen, as we think that talking about it can help us make things better. As we believe that one's sexual wellness is connected to one's overall wellness., we hope to use iroha investigates to start conversations with facts and data.

As a brand that believes in growing and adapting with our fans, we hope to use this opportunity to work together to educate and discover more. 

iroha investigates Is Penetration Always Pleasurable?

The idea for this report came to be when Japan launched the iroha koharu Series, a series that feature iroha's slimmest vibrator yet.
After 10 years of making pleasure items, we listened to our fans' feedback and found that there are a lot of inquiries surrounding the anxiety around painful penetration in Japan. With this in mind, we created the iroha koharu Series for those who prefer something slimmer or who are curious about insertion or penetration in general.

That being said, these inquiries were from Japan, so we asked ourselves
"How is sex/penetration viewed in the rest of the world?"
In most places, when we think about sex, usually the first thing that pops into our heads is about how good sex is.

"But what about those who might have had different experiences?"
When the perception of sex is so positive most of time, those who experience something different might think that there is something wrong with them. But in reality, there are so many factors that can affect the experience of penetration.

We decided to look into all aspects surrounding this topic:
"How often do people experience anxiety surrounding penetration and/or painful penetration?" "And, why aren't there more conversations about this?" "Also, is bigger always better?"

As iroha aims to create a safe environment for all people to explore and experience pleasure and have a good overall wellness, we wanted to open up this conversation and help more people enjoy pleasure, as you shouldn't suffer alone in silence.
We surveyed 600 women from 6 different countries from the ages of 18 to 55. We asked them about their overall sexual wellness including anxieties surrounding penetration, masturbation, their sex life, and more.

Keep on reading to find out what we learned!
iroha investigates Is Penetration Always Pleasureable?
Have you ever felt intimidated by sex toys? Infograph
Almost half of women globally felt intimidated by sex toys.
When we take a closer look, we can see that Spanish women especially feel this way. Across the board, we see that there are more people who are intimidated by the size than the shape of sex toys.
Has masturbation helped you in terms of anxiety surrounding penetration? Infographic
When we take a closer look at women and their feelings towards masturbation and the effects of masturbation, here is what we found:
Over one-third of women found that masturbation helps with penetration anxiety. This included more than half of women in Spain and Italy, while very few in Germany and the UK. 
Has masturbation helped you in terms of penetrative sex? Infographic
Almost half of the women around the world found masturbation helped with penetrative sex. With over 3/4 of Spanish women and about half for the US, France, and Italy. Germany and especially the UK had a lower percentage.
Next, we surveyed the women about painful penetration.
Has masturbation helped you in terms of your stress? Infographic
Lastly, of the 600 women surveyed, an overwhelming number said masturbation helps with stress.
Especially true in the US with over three quarters. France had the least followed by the UK, but both still had over 50% of women stating masturbation has helped in terms of their stress.
How often, if ever, do you experience pain with penetrative sex? Infograph
Only 1/6 of women have never felt painful penetration, with more than half experiencing it regularly (Sometimes to Every Time). Almost one-third experienced painful penetrative sex frequently.

When we look at the countries individually, 2/3 of Spanish women experience pain often or every time. Followed by 2/5 of Italian women, and the rest of the world with less than 1/5.

When we see these numbers, we realize that painful penetrative sex is actually more common than not. Yet, the amount of coverage and conversations surrounding this topic is significantly less in comparison.Have you ever talked to someone about the painful penetrative sex you have experience? Infograph
Despite how common this type of pain is, only half of the women surveyed have talked to someone about it.

The other half decided to keep the issue to themselves or preferred not to say if they did or not. That being said, as part of the goal of this project and iroha, we hope to create an environment where more people can feel free to talk about anything, and also spread awareness that if you have experienced painful penetration, that you are not alone.

When we look at the countries separately, mostly the UK and France don't talk about it, while in Spain, the issue is talked most, followed by Germany.Have you ever felt anxious regarding sex? Infograph
Over 40% have felt anxious about sex, so, if that includes you, you are not alone.
That there are plenty of other people who have felt the same, and there is nothing to be ashamed about it.
Through the survey, we found out that one of the main reasons for anxiety is lack of self-confidence due to perceived poor body image. While other reasons include being inexperienced, concern with penis size, and past traumas.Reasons to feeling anxious about sex infograph
Have using sex toys made a difference to your sex life? Infograph
61% of women globally responded that sex toys helped their sex life.
With more women stating that sex toys have helped with anxiety more than pain.

We are happy to share that in general, using sex toys has a positive effect on sex life.

Spain had over one-third that stated sex toys helped with anxiety and pain.
Both France and Italy have close to one-third saying they helped with anxiety.
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At iroha, we strive to help more people start their self-care and self-pleasure journey, and to do so, we will continue to provide high quality pleasure items and open up conversations that are needed.

Penetrative sex is not always euphoric and glamorous like what we see in the movies and on TV.

Depending on the situation, the mood, the person, and so many other factors, the experience of penetrative sex can vary greatly.
If you feel alone or like an outlier due to your experiences, just know that you are not alone.

While you might not talk about it, there is a chance that many others have experienced something similar. Don't be afraid to reach out to your friends, family members, and medical professionals for support and help.
iroha believes in helping more people enjoy pleasure, and we aim to improve your sexual health and overall wellness with iroha investigates and our products.
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iroha koharu Series key visualCurious to learn more about the iroha koharu Series?
The iroha koharu is the slimmest vibrator that iroha has to offer, it comes in two beautiful colors - BENI (Light Pink) and HINA (Pastel Yellow).