Shaking Orgasm: What It Is & How To Experience It

Few moments of intimacy are as profound as experiencing a shaking orgasm. This powerful release can leave you trembling, not just from physical pleasure, but from the depth of trust and emotional c...

Masturbating In The Shower & Bathtub

Exploring personal wellness can take many forms, and embracing moments of self-love is a beautiful way to nurture your mind, body, and spirit. Among the many ways to enhance your self-care routine,...

Mutual Masturbation Positions

Intimacy thrives on connection, trust, and shared exploration. Introducing mutual practices into your routine can bring newfound depth to your bond, offering opportunities to connect, communicate, ...

Where Are Sex Toys Illegal?

"Are sex toys illegal?" is a question that intertwines law, culture, and moral and religious beliefs. Across the globe, laws surrounding pleasure devices vary. In some countries, these devices are ...

Top 5 iroha Items for Couples

When it comes to enhancing intimacy with your partner, exploring new ways to connect can make all the difference. Adding thoughtfully-designed pleasure products to your shared moments can deepen yo...

How To Use A Couple's Vibrator

A couples' vibrator is more than a device; it enhances shared pleasure while encouraging deeper connection between partners. Success with any new intimate experience relies on open, thoughtful comm...

Dry Humping Positions To Try With Your Partner

It’s no secret that intimacy is essential in a relationship, helping you foster a deeper, closer, and more profound connection with your partner. Exploring new ways to share closeness can reignite ...

How To Make The Most Of Your Morning Sex Life

Starting your day with a gentle moment of intimacy can be a fulfilling way to welcome the morning. Far more than just an act of passion, it’s a nurturing ritual that deepens your connection with yo...

How To Make Sex Feel Less Like A Chore

Intimacy is a powerful way to express love and connection, yet the pressures of daily life can sometimes make it feel like just another task on a never-ending to-do list. For many couples, a busy l...

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old custom invites people to embrace the thrill of mystery...

A Design That Fits Your Room Decor: The iroha mai RURI

iroha celebrated its 10th Anniversary on March 3, 2023. We welcomed Kiko Mizuhara as Ambassador for the Anniversary Celebration and introduced the self-pleasure item iroha mai RURI, a collaboration...