The iroha Lucky Bag: A Fusion of Tradition and Self-Care
As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old cust...
Read moreiroha celebrated its 10th Anniversary on March 3, 2023. We welcomed Kiko Mizuhara as Ambassador for the Anniversary Celebration and introduced the ...
Read moreThe iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth ins...
Read moreOn June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting." We...
Read morePride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work...
Read morePink holds a profound significance in Japanese culture, often associated with femininity, sweetness, and innocence. However, its perception extends...
Read moreOn March 27, 2019, we held the event, Talk About Pink - When did Pink Become A Girl's Color? For those who were unable to attend, here are the d...
Read moreOn March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Ann...
Read moreMarch has always been a special month for iroha, as it is our birthday month, and it also includes International Women’s Day and the Japanese Hinam...
Read moreOn March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been...
Read more"Love My Color" shown in the photo above is iroha's Japanese copy, as the Japanese side associates different feelings and emotions with colors, an...
Read moreCelebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which ...
Read moreThe iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha'...
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