Culture

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old cust...

A Design That Fits Your Room Decor: The iroha mai RURI

iroha celebrated its 10th Anniversary on March 3, 2023. We welcomed Kiko Mizuhara as Ambassador for the Anniversary Celebration and introduced the ...

iroha koharu Product Developer Interview

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth ins...

[Event Report] iroha mai RURI Launch - Kiko Mizuhara × iroha Panel Session

On June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting." We...

iroha Pride Month Celebrates Aya Kamikawa: A Trailblazer for Trans Rights in Japan

Pride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work...

Young woman running towards the cherry blossoms

Seeing Pink: The Perception of Pink in Japanese Culture

Pink holds a profound significance in Japanese culture, often associated with femininity, sweetness, and innocence. However, its perception extends...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

On March 27, 2019, we held the event, Talk About Pink - When did Pink Become A Girl's Color? For those who were unable to attend, here are the d...

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Ann...

iroha x There She Rows - Empowering Women Together

March has always been a special month for iroha, as it is our birthday month, and it also includes International Women’s Day and the Japanese Hinam...

iroha 10th Anniversary Press Conference with iroha Ambassador Mizuhara Kiko

On March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been...

iroha's 10th Anniversary - Event Photos and News

"Love My Color" shown in the photo above is iroha's Japanese copy, as the Japanese side associates different feelings and emotions with colors, an...

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which ...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha'...