Culture

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old custom invites people to embrace the thrill of mystery...

A Design That Fits Your Room Decor: The iroha mai RURI

iroha celebrated its 10th Anniversary on March 3, 2023. We welcomed Kiko Mizuhara as Ambassador for the Anniversary Celebration and introduced the self-pleasure item iroha mai RURI, a collaboration...

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth insertion, and the body is thin enough to minimize di...

[Event Report] iroha mai RURI Launch - Kiko Mizuhara × iroha Panel Session

On June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting." We welcomed Kiko Mizuhara, Ambassador for the 10th a...

iroha Pride Month Celebrates Aya Kamikawa: A Trailblazer for Trans Rights in Japan

Pride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work that still lies ahead, it is essential to highlig...

Seeing Pink: The Perception of Pink in Japanese Culture

Pink holds a profound significance in Japanese culture, often associated with femininity, sweetness, and innocence. However, its perception extends beyond mere aesthetics, reflecting societal value...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

On March 27, 2019, we held the event, Talk About Pink - When did Pink Become A Girl's Color? For those who were unable to attend, here are the details of the event! Contents Pink from the Perspe...

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

  On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Anniversary Ambassador. As well as appearing in iroha...

iroha x There She Rows - Empowering Women Together

March has always been a special month for iroha, as it is our birthday month, and it also includes International Women’s Day and the Japanese Hinamatsuri (Girl’s Day). iroha started as a brand deve...

iroha 10th Anniversary Press Conference with iroha Ambassador Mizuhara Kiko

On March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been shrouded in taboo, making it something anyone can...