Culture

iroha & Kiko Mizuhara Collaboration: The Story Behind the iroha koharu SUIREN

The iroha koharu SUIREN, released on June 12, 2025 in Japan, is a collaboration between iroha and Kiko Mizuhara, who has been an iroha Ambassador since 2023. This time, the collaboration item is th...

The Moon in Japanese Culture: Inspiration Behind iroha TSUKI

Tsuki ga kirei desu ne. (月が綺麗ですね) – “The moon is beautiful, isn’t it?” Attributed to the novelist Natsume Sōseki, who allegedly suggested using it as a more subtle alternative to “I love you”, avoi...

How to Celebrate Pride at Home

While Pride is something we live and honor year-round, Pride Month is a time to shine an extra light on LGBTQ+ history, the diversity of love, and the power of queer voices, whether you're in the m...

How to Pronounce iroha?

Have you ever wondered how to pronounce iroha, our brand name? Being a Japanese brand, it can be a bit difficult to know the pronunciation of our brand name. So in this blog, we are going to teach ...

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old custom invites people to embrace the thrill of mystery...

A Design That Fits Your Room Decor: The iroha mai RURI

The iroha mai RURI is a first-of-its-kind product infused with colors and vibrations based on Mizuhara’s love of nature and the sea, as well as the essence of whales, which are a symbol of happines...

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth insertion, and the body is thin enough to minimize di...

[Event Report] iroha mai RURI Launch - Kiko Mizuhara × iroha Panel Session

On June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting. We welcomed Kiko Mizuhara, Ambassador for the 10th an...

iroha Pride Month Celebrates Aya Kamikawa: A Trailblazer for Trans Rights in Japan

Pride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work that still lies ahead, it is essential to highligh...