A Design That Fits Your Room Decor: The iroha mai RURI
iroha celebrated its 10th Anniversary on March 3, 2023. We welcomed Kiko Mizuhara as Ambassador for the Anniversary Celebration and introduced the self-pleasure item iroha mai RURI, a collaboration between iroha and Kiko Mizuhara. Social media is abuzz with excitement!
The iroha mai RURI is a first-of-its-kind product infused with colors and vibrations based on Mizuhara’s love of nature and the sea, as well as the essence of whales, which are a symbol of happiness for Kiko.
This time, we introduce the captivating design of the iroha mai RURI with photos taken at home by members of the official iroha club! Besides sharing photos, we asked them about their thoughts on the iroha mai and what they like about it.
Click here for details of the iroha mai RURI
Contents
What is the iroha mai RURI?
On June 29, 2023, the collaboration item produced by iroha and Kiko Mizuhara, the iroha mai RURI, was launched in Japan.
These self-pleasure items are inspired by the themes of nature and the sea, which Kiko Mizuhara draws inspiration from, conveying the message that people should always cherish and care for their bodies. The design was inspired by the majestic beauty of whales, which Kiko Mizuhara considers to be a symbol of happiness.
The vibration patterns were adapted from the actual sounds of whale songs that Kiko recorded while swimming with whales. We also produced new vibration patterns inspired by the ocean and nature, such as the sounds of rippling waves and the mesmerizingly soothing sounds of underwater diving.
We also have a heartfelt message from Kiko Mizuhara herself!
Displaying the iroha mai RURI in a room
We asked members of the "iroha club", who are also actively serving as official iroha Ambassadors, to send us photos of their iroha mai RURI displayed in their rooms!
We also asked them about their use of the iroha mai, what they like about it, and who they would recommend it to.
Ms. Takako (30s)
How do you usually use your iroha mai RURI?
When I want to take my time to enjoy self-pleasure, I like using my iroha mai RURI. At first, I start by using it to touch all over my body to get me aroused, and then I insert it and take my time enjoying it.
What do you like about the iroha mai RURI?
I love the vibrations of the iroha mai RURI. It resonates slowly and deeply. It's a feeling I've never experienced with other toys! The rhythm of the whale call developed with Kiko is so comforting, with the vibrations resonating deep into my body; I can hear the sounds. It’s satisfying for both the body and the mind.
Who would you recommend the iroha mai RURI to?
I would recommend the iroha mai RURI to those who want to feel a new type of internal stimulation, for those who want to feel good and comfortably relax with self-pleasure. In addition, it is the thickest and firmest insertable iroha item so far, so it is recommended for those who have some experience with insertable items.
Ms. Mame (30s)
How do you usually use your iroha mai RURI?
I try to use it when I have plenty of free time and when my family is asleep. I'm not the type of person who can enjoy insertable products, so I use the iroha mai RURI for when I want to relax and leisurely enjoy self-pleasure.
What do you like about the iroha mai RURI?
I like the faint sound I hear, so I start by listening to the vibrations with my ears. Honestly, this alone is quite relaxing! I also like the sensation of sound wave vibrations reverberating through my body.
Who would you recommend the iroha mai RURI to?
I don't want the act of self-pleasure to be seen as lewd or erotic. I would like strong, independent women to try this out. By learning about Kiko Mizuhara's philosophy and thoughts on creating the iroha mai RURI, you should be able to think about self-pleasure in a more positive way.
Ms. Miru (40s)
How do you usually use your iroha mai RURI?
Not only is it for self-pleasure, I also place it in the charger, close the top, and display it on my bookshelf as part of my decor.
What do you like about the iroha mai RURI?
At first glance, you wouldn't know that it was a self-pleasure item. And yet, as a self-pleasure item, it has such wonderful features!
Who would you recommend the iroha mai RURI to?
Even if you live with your family, they may not even recognize that it is a self-pleasure item. Additionally, I would recommend it for people who have a dislike for objects that look like obvious adult toys.
Ms. Kunitomo (20s)
How do you usually use your iroha mai RURI?
I use it to relax on the weekends. I recommend taking a long bath and using it after letting your body feel totally relaxed, so you can sleep soundly! The sound can also be relaxing; you may find yourself falling asleep while listening to the sound of the waves in your ears.
What do you like about the iroha mai RURI?
First of all, there’s the way it looks. The cute colors, the smooth shape, I just love it! I was surprised by the groundbreaking vibrations and sounds! I love that you can choose the rhythm patterns and intensity of the vibration!
Who would you recommend the iroha mai RURI to?
For women who work hard every day. Self-pleasure is not only a way to relieve sexual desire but also a time to connect with yourself and relax. I think the iroha mai RURI is the perfect tool to help with this. Even if you don't use it for self-pleasure, you can just enjoy the soothing sounds of the iroha mai RURI.
Ms. Yukimi Emiru (30s)
How do you usually use your iroha mai RURI?
I'm enjoying the iroha mai RURI in various situations! First of all, at bath time. I like to feel like I'm in the ocean with R5 (Underwater Bubbles Rhythm), then R6 (Low-Pitch Whale Song Rhythm) to feel like I’m being courted, and then switch to R8 (Strong Pulse Rhythm) because it makes me feel like I'm in bed and with my significant other.
What do you like about the iroha mai RURI?
The iroha mai RURI may be a self-pleasure item used by one person; however, the warm, loving theme of the "courtship of whales" makes you feel like you are not alone. By providing fulfillment for yourself, you can share those feelings of joy and pleasure with your partner, and the bonds between the two of you can deepen.
Who would you recommend the iroha mai RURI to?
For anyone going through the complexities of love, having been hurt before. “It's okay, don't worry! You are worthy of love!” This is the message that the iroha mai RURI is telling you. Feeling the sound waves of the whale's courtship throughout your body calms you and heals you. I think this will lead to peace of mind and you will be able to return to your authentic self more and more.
Ms. Nazuna Hashimoto (20s)
How do you usually use your iroha mai RURI?
Although I use it for self-pleasure, it is not only to relieve sexual urges, but also to show myself love and treat myself right after a hard day’s work.
What do you like about the iroha mai RURI?
I like the rich variety of sounds and vibrations, so I never get tired of using it over and over again! I also like the soothing effect of the sounds of whales and diving, which are not included in other iroha mai products.
Who would you recommend the iroha mai RURI to?
As an insertable item, the insertion part is a little large, so it is recommended for intermediate users.
Ms. Mitsu Tachibana (20s)
How do you usually use your iroha mai RURI?
It feels nice when it’s inside, but I also enjoy the build-up of stimulation when I put it on my stomach and pubic bone. It feels good to have the delicate vibrations resonating throughout my body!
What do you like about the iroha mai RURI?
It has a solid thickness to it. Because of the curves and thickness, it fits tightly inside and won't come out easily! I also like how the shape that fits snugly deep inside reaches places I can't reach myself!
Who would you recommend the iroha mai RURI to?
I would recommend this to people who enjoy the pleasures of insertion, especially those who want to feel it deep inside!
Ms. Haru (20s)
How do you usually use your iroha mai RURI?
When I feel like pampering myself, I enjoy relaxing by placing it near my ears, on my chest, or on my stomach. I also really enjoy keeping it inside me without thinking of anything, and the moment of switching focus to the sensations of the iroha mai RURI is especially pleasurable.
What do you like about the iroha mai RURI?
Overall, I like the fact that it feels like it is "healing" me. First of all, the design is delightful and doesn't feel vulgar. I'm glad that it is tapered in the middle, which helps reduce strain on the body. I also appreciate the fact that there are a wide variety of vibration patterns, and you can choose the one that suits your mood.
Who would you recommend the iroha mai RURI to?
I recommend it for those who like to take their time with self-pleasure and for those who place importance on self-care. Even though the vibrations are not intense, I am sure that you will be soothed by the comfort you will still feel deep within your body, even through your clothes.
Ms. Ai (20s)
How do you usually use your iroha mai RURI?
I use it for self-pleasure mode when I want to experience the unique vibrations that the iroha mai RURI offers.
What do you like about the iroha mai RURI?
The faintly visible blue through the case is cute, and I like the cool, muted color of the main body. In addition, the vibration patterns of the iroha mai RURI are quite unique and I am impressed by them every time.
Who would you recommend the iroha mai RURI to?
If you have a fondness for the sea, or love whales, or even if you are starting your journey into self-pleasure toys, I recommend the iroha mai RURI. It's something you won't feel embarrassed about, even leaving it out in your room.
Ms. Chiaki Yu (20s)
How do you usually use your iroha mai RURI?
Since I felt uneasy with the idea of insertion itself, I only tried it when I was in the right mood and felt it would be okay. When inserted, I felt a resonating vibration that traveled deep inside my body. I was shocked by how it allowed me to get to know my own body, like having a self-dialogue and knowing myself more intimately.
What do you like about the iroha mai RURI?
There are so many vibration patterns, and you can try different vibration intensities. There is not that usual discomfort you get with vibrators, and not only does insertion feel good, but also external stimulation. I don't know of any other self-pleasure items that can be used for a long time (without getting bored of it over time). It’s not just a plain, one-dimensional item.
Who would you recommend the iroha mai RURI to?
I recommend this for those who are not comfortable with insertable items, not good with vibrators, not good with strong vibrations, and for those looking for their first vibrator! That's the case with me; I've had a lot of toys at home, but none of them suited me quite like this. Try it out and feel the difference!
Aesthetically Pleasing Self-Pleasure Items
It seems that everyone has been enjoying the meticulous design and unique vibrations packed within the iroha mai RURI.
The pale blue body of the RURI and the translucent, frosted glass-like cover of the case are soothing just to look at.
We invite you to experience the iroha mai RURI, recommended not only for self-pleasure but also for display as a decorative object.