Culture

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth insertion, and the body is thin enough to minimize di...

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Anniversary Ambassador. As well as appearing in iroha adv...

iroha's 10th Anniversary - Event Photos and News

On March 3, 2023, iroha held a press conference in commemoration of its 10th anniversary. During the press conference, iroha's Art Director, Public Relations Director, and Business Director, commem...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha's lineup of self-pleasure items. To commemorate the...