Culture

How to Celebrate Pride at Home

While Pride is something we live and honor year-round, Pride Month is a time to shine an extra light on LGBTQ+ history, the diversity of love, and the power of queer voices, whether you're in the m...

How to Pronounce iroha?

Have you ever wondered how to pronounce iroha, our brand name? Being a Japanese brand, it can be a bit difficult to know the pronunciation of our brand name. So in this blog, we are going to teach ...

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

iroha Pride Month Celebrates Aya Kamikawa: A Trailblazer for Trans Rights in Japan

Pride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work that still lies ahead, it is essential to highligh...

Seeing Pink: The Perception of Pink in Japanese Culture

Join us as we embark on a vibrant exploration of pink in Japan, where tradition meets innovation, and beauty intertwines with self-expression. Through this journey, we'll uncover the kaleidoscope o...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

This event commemorated the launch of the "iroha Nadeshiko Color Series," pink-colored versions of eight existing iroha products. In a society where the perception of pink is as a "girls color", we...

iroha x There She Rows - Empowering Women Together

As we enter our 11th year, we would like to continue our mission of inspiring and empowering more women. To achieve such a goal, we would like to highlight 4 amazing women; Victoria Monk, Ana Žigić...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha's lineup of self-pleasure items. To commemorate the...

iroha Pride Month Celebrates Sadie Lee

Continuing with our celebration of Pride Month, we want to feature the work of an influential figure in today's LGBTQ+ community: artist and activist Sadie Lee. In this article, we would like to re...

iroha Celebrates Dr. Joycelyn Elders

May is here, and with it comes Masturbation May—a month dedicated to embracing self-love and exploring one's sexuality. In celebration of this occasion, we want to shed light on an influential figu...