Culture

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

This event commemorated the launch of the "iroha Nadeshiko Color Series," pink-colored versions of eight existing iroha products. In a society where the perception of pink is as a "girls color", we...

iroha x There She Rows - Empowering Women Together

As we enter our 11th year, we would like to continue our mission of inspiring and empowering more women. To achieve such a goal, we would like to highlight 4 amazing women; Victoria Monk, Ana Žigić...

iroha 10th Anniversary Press Conference with iroha Ambassador Mizuhara Kiko

On March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been shrouded in taboo, making it something anyone can ...

iroha's 10th Anniversary - Event Photos and News

On March 3, 2023, iroha held a press conference in commemoration of its 10th anniversary. During the press conference, iroha's Art Director, Public Relations Director, and Business Director, commem...

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which has long been shrouded in taboo, creating a more op...

iroha: Breaking the Taboo and Celebrating Women

iroha was created by women back in March of 2013; to help more women in Japan feel good about themselves, explore the different aspects of self-care, and start a new chapter for self-pleasure. Sinc...