Culture

Have you ever wondered how to pronounce iroha, our brand name? Being a Japanese brand, it can be a bit difficult to know the pronunciation of our brand name. So in this blog, we are going to teach ...
Read more
From Secrecy to Self-Care: Female Sexuality in Japan
Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...
Read more
The People Behind iroha - Gemma
As part of our 10 year anniversary celebration, the iroha marketing team wants to show a different perspective of iroha. To do so, we decided to interview one of our iroha product designers, Gemma,...
Read more