Culture

How to Pronounce iroha?

Have you ever wondered how to pronounce iroha, our brand name? Being a Japanese brand, it can be a bit difficult to know the pronunciation of our brand name. So in this blog, we are going to teach ...

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...