Culture

[Event Report] iroha mai RURI Launch - Kiko Mizuhara × iroha Panel Session

On June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting.

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

This event commemorated the launch of the "iroha Nadeshiko Color Series," pink-colored versions of eight existing iroha products. In a society where the perception of pink is as a "girls color", we...

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Anniversary Ambassador. As well as appearing in iroha adv...

iroha x There She Rows - Empowering Women Together

As we enter our 11th year, we would like to continue our mission of inspiring and empowering more women. To achieve such a goal, we would like to highlight 4 amazing women; Victoria Monk, Ana Žigić...

iroha's 10th Anniversary - Event Photos and News

On March 3, 2023, iroha held a press conference in commemoration of its 10th anniversary. During the press conference, iroha's Art Director, Public Relations Director, and Business Director, commem...