Culture

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Anniversary Ambassador. As well as appearing in iroha adv...

iroha x There She Rows - Empowering Women Together

As we enter our 11th year, we would like to continue our mission of inspiring and empowering more women. To achieve such a goal, we would like to highlight 4 amazing women; Victoria Monk, Ana Žigić...

iroha 10th Anniversary Press Conference with iroha Ambassador Mizuhara Kiko

On March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been shrouded in taboo, making it something anyone can ...

iroha's 10th Anniversary - Event Photos and News

On March 3, 2023, iroha held a press conference in commemoration of its 10th anniversary. During the press conference, iroha's Art Director, Public Relations Director, and Business Director, commem...

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which has long been shrouded in taboo, creating a more op...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha's lineup of self-pleasure items. To commemorate the...

iroha Pride Month Celebrates Sadie Lee

Continuing with our celebration of Pride Month, we want to feature the work of an influential figure in today's LGBTQ+ community: artist and activist Sadie Lee. In this article, we would like to re...

iroha Celebrates Dr. Joycelyn Elders

May is here, and with it comes Masturbation May—a month dedicated to embracing self-love and exploring one's sexuality. In celebration of this occasion, we want to shed light on an influential figu...

The People Behind iroha - Gemma

As part of our 10 year anniversary celebration, the iroha marketing team wants to show a different perspective of iroha. To do so, we decided to interview one of our iroha product designers, Gemma,...

Inclusive Sex Education from an LGBTQ+ Perspective

At iroha, we strive to grow with our fans and continuously take action to achieve a society where people can be free to express their sexuality in whatever way they feel comfortable. In honor of Pr...