Culture

iroha x There She Rows - Empowering Women Together

March has always been a special month for iroha, as it is our birthday month, and it also includes International Women’s Day and the Japanese Hinamatsuri (Girl’s Day). iroha started as a brand deve...

iroha 10th Anniversary Press Conference with iroha Ambassador Mizuhara Kiko

On March 3, 2023, iroha celebrated its 10th anniversary. iroha has helped reshape societal views on female sexuality in Japan, which has long been shrouded in taboo, making it something anyone can...

iroha's 10th Anniversary - Event Photos and News

"Love My Color" shown in the photo above is iroha's Japanese copy, as the Japanese side associates different feelings and emotions with colors, and hopes to encourage everyone to embrace what (col...

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which has long been shrouded in taboo, creating a more o...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha's lineup of self-pleasure items. To commemorate th...

iroha Pride Month Celebrates Sadie Lee

Continuing with our celebration of Pride Month, we want to feature the work of an influential figure in today's LGBTQ+ community: artist and activist Sadie Lee. In this article, we would like to r...

iroha Celebrates Dr. Joycelyn Elders

May is here, and with it comes Masturbation May—a month dedicated to embracing self-love and exploring one's sexuality. In celebration of this occasion, we want to shed light on an influential fig...

The People Behind iroha - Gemma

As our 10 years of iroha celebration is slowly coming to an end, iroha’s mission to create a society where everyone can comfortably discover and enjoy their sexuality in their own way will continue...

Inclusive Sex Education from an LGBTQ+ Perspective

At iroha, we strive to grow with our fans and continuously take action to achieve a society where people can be free to express their sexuality in whatever way they feel comfortable. In honor of Pr...

Let’s Celebrate Masturbation May!

It is May and we are very excited to get ready to celebrate International Masturbation Month! At iroha, we take Masturbation May seriously and we hope to help more women explore their sexuality a...